Environmental Factors Paper

IntroductionI geared this paper on Coca-Cola because of my put downest on a previous paper I wrote for this marketing class; promotion and Price Analysis: Pepsi-Cola. As I wrote the paper on Pepsi I became interested on both products since the shake been content competitors since the early 1900?s and still remain the two come up cola drinks on the consumer products market today. This paper will inter Coca-cola?s domestic and global market as most as the importance of social responsibility and ethics intrusion the brand. Coca-Cola?s marketing began in China and opened its for the first-class honours degree time bottling places in Shanghai and Tianjin in 1927. A ternary plant opened in Qingdao in 1930. After a 30-year absence from the country, The Coca-Cola Company re-entered China in 1979, following the re-establishment of traffic in the midst of China and the United States. Coca-Cola was the first American consumer product to bring forth to China. (Coca-cola .com)Environmental FactorsOne environmental factors faced in the first few long time was sales. Sales were in truth higher in smaller more(prenominal) exclusive markets than that of the larger cities and retailers. Coco-cola embarked on an aggressive marketing campaign. other factor was the distribution to the retailers; slightly of the smaller locations required hours of give way on over rutted dirt roads, this presented a logistic challenge. In increase breeding of sales was hard in these regions.

The keep confederation hired over thousands of sales representatives to make reparation visits and monitor the amount of product bei ng sold and in what locations. This instruc! tion was then entered into data banks that compiled all of the information and the company could track the information. Environmental factors can be political, social, ecological, cultural, technological and honest in nature. Coca-cola must consider what the impact each of these factors may have for them. Not considering these factors can result in the failed attempt... If you motive to adopt a full essay, order it on our website: BestEssayCheap.com

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