Consumer Behaviour - Product Line Extension (Billabong)

1.0         SECTION A 1.1         PRODUCT INFORMATION          Original make Name of growth: Billabong International Product Class: channel-surf Brand Description: Created by two avid surfboarders, Billabong is a pit knowing by surfers, for surfers. In 1973, Billabong offered little much than a small range of surf wear: principally surf postings and board shorts. But today, Billabong is a commemorate that encompasses the Australian surf finishing by offering products that cater non only for the surfer inside many of us, but for mould and lifestyle needs. 1.2         stream TARGET MARKET Billabong is a brand that offers numerous products designed to check numerous lifestyles. Included in their ex xsive range atomic number 18 products designed for surfers, general beach goers, skateboarders and the fashion conscious. Comprehensive characteristics of this trade argon difficult to pinpoint, however, it is the assump tion that the majority of consumers are males and females elderly amid 12 and 35 years of age. Consumer Need: genial ensure Need - the most important need well-provided by Billabong 1.3          presently SOLD In the mid 1980s, just over decade years since the birth of Billabong, the successes of the small Australian brand were presentation recognised world wide and Billabong products were in high demand. This path to the export of Billabong products to the global market with countries such as the USA, Japan, refreshing Zealand and Europe first in line. Today, the product range working(a) extends as far as 2200 lines in Australia, 1300 lines in the US and many more in over 60 unlike countries. It is not unusual that the greatest distribution of Billabong products is to coastal destinations. However, countries locked by land are given the opportunity to live the Billabong deduct with products available on-line and in assorted stores around the world. 1.4          bell RANGE Bill! abong products appear at the higher end of... If you requirement to masturbate a full essay, order it on our website: BestEssayCheap.com

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